Simerweb's 3rd Annual Global E-Commerce Report: Growth Migrates to Apps and AI

09/15/2025-08:00 AM

While e-commerce traffic is integrated with the market with some powerful verticals, apps and AI appear as the fastest growing channels.

Tel Aviv, Israel– (Business Wire) –

While ecommerce websites are fighting for any increase in traffic, app-based ecommerce is experiencing strong growth, according to a global ecommerce 2025 report released today by Simarweb (NYSE: SMWB). The report also shows that the web market, such as Amazon and Temu, is growing faster than specialty stores. Meanwhile, trickle of traffic from AI chatbots has proven important as those visitors are ready to buy.

The report reveals estimated online activity for the period July 2024 to June 2025, and which markets, merchants, websites, apps, categories and countries are seeing the biggest growth compared to the previous year between July 2023 and June 2024.

Important findings:

Web vs App: Overall visits to ecommerce and shopping websites have been removed 1% E-commerce app sessions have been up for the past year 13%.
AI refers to a high-purpose buyer. Ecommerce websites gather a small but rapidly growing important share of traffic from AI chatbots like ChatGpt. SirseleWeb estimates the conversion rate of visits introduced by chatgpt 11.4%and compare with 5.3% For organic search.
Markets and stores: On the web, e-commerce activities are increasingly concentrated in markets such as Amazon and Temu, as opposed to independent stores. But even in total, the market has increased traffic 1%.
Beauty and luxurious shops outperform: While stores focused on beauty and luxury goods are seeing modest growth, homes and gardens, fashion and apparel and appliances are weathering the recession of web traffic.

“There is a lot of panic in the market about AI-driven changes in search, but that shouldn't obscure the benefits,” said Laurie Naspe, Director of Market Insights at Simarweb. “We believe that brands and sellers who optimize for AI's vision are likely to acquire new traffic channels that often provide visitors. These are people ready to buy because they're already doing research on ChatGpt or Gemini. Meanwhile, downloading the app to consumers and making the app a truly engaging experience is a powerful way to buy habits.

“In other words, whatever is happening in the broader market, there is always a business that outperforms by staying ahead of the trends. You need to make sure you're one of them,” Naspe said. “A good example is beauty brand Il Makiage. According to estimates from Sisirweb, global visits have more than doubled over the past year, mainly thanks to effective social media marketing.

The report recommends that sellers need to sharpen their market strategies and rethink how they can highlight how they can slow or shrink their customers more.

According to SimaryWeb's insights, Amazon is nearly 1.3 million unique visitors per month compared to the largest e-commerce site on the web (#2 Temu 314.9 million), leading 651.7 million monthly active users (MAUS). The second place to use the app is the shop Southeast Asiafollowed by 226.4 million Temu with 392.8 million. Despite tariff challenges in the US, Temu has increased traffic 56.9% The past year. The fastest growing digital properties tend to be more specialized online stores like Apparel Merchant Miki, and their web visitors are 130.9%and the women's clothing store farm Rio, app Maus Up 311.8%.

For more information, download the entire Global State of Ecommerce 2025 report. This report addresses macro trends such as increased importance of brand visibility in responses provided by ChatGpt and strategies for success, such as social media engagement for beauty brands. Additionally, it offers chapters focused on markets such as beauty, fashion, home appliances, Amazon and online store categories such as home and garden.

About the same web

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