East and West marketing leaders unite as AI Revolution transforms Hong Kong
Hong Kong, September 12, 2025 /prnewswire/ – Artificial intelligence (AI) is changing our lives and business models at an unprecedented pace. A recent local banking survey shows that over 70% of customers use generated AI every day, and companies are actively adopting AI to enhance customer experiences, optimise data analytics, and explore new paths for growth. As Hong Kong Iab Hong Kong, the largest digital marketing community, has announced that its annual flagship event, the C25, will be held. September 24, 2025 Gathering industry elites at the Hong Kong Convention and Exhibition Centre (HKCEC). Hong Kong And explore the latest trends in AI within digital marketing and seize opportunities for future growth around the world.
Under the theme of “AI in Action,” C25 2025 introduces real AI business applications through keynote speeches, expert panels and real case studies. Participants will gain actionable insight into how AI can increase customer engagement, increase efficiency and unlock new growth opportunities. Hong Kong And after that.
A key highlight of the year is the launch of the first “Agent AI Challenge.” This is a groundbreaking competition designed to quickly track industry movements from theory to practice. Participants develop advanced AI agent solutions that can autonomously plan, execute, and optimize complex tasks that enhance local adoption of automation and AI-driven marketing strategies.
Chairman of the C25 Organising Committee, Taniarau“Agent AI has transcended its role as a support tool to become a changeable force and redefines how business operates and shapes its role. Hong Kongwe are witnessing new opportunities for workflows to revolutionize, rethink roles and unfold at an unprecedented pace. This evolution does not replace human creativity. It will enhance it, enable marketers to achieve more, drive groundbreaking innovation, and set new benchmarks for the industry. ”
Discussion of industry-leading and well-known speaker panels
The C25 features a world-class lineup of over 50 industry leaders and high-tech innovators, including marquee names such as Amazon Web Services, Google, Meta, WPP, Microsoft, Baidu and more. Participants will access insights and witness hands-on expertise through over 30 dynamic keynotes, panels and live case studies focusing on the future of digital marketing and the impact of AI on the business.
The meeting consists of four action-driven tracks.
- AI Horizons – Large-scale trends and future-like innovations, including keynotes from Top AI Chief on search, disruptive applications and practical deployments.
- AI Driver – Equipped with a sector-centric strategy with deep dives in finance, retail, travel and global video content that showcases how AI can deliver personalization, efficiency and international expansion.
- AI Accelerator – Health, Entertainment and Culturally Inspired Marketing Breakthroughs show how AI can transform industry practices and audience experiences.
- AI Catalyst – An innovative solution for smarter analytics, omni-channel ad automation, and AI-enabled influencer strategies that maximize business effectiveness.
New features: “Agent AI Challenge” and “VIP Speaker Lounge”
This year's C25 is featured in the first time ever. “Agent AI Challenge“participants design innovative AI agent solutions that allow them to understand, plan and execute complex tasks. The competition consists of two phases.
- Submitting a proposal – Contestants must submit concepts by the specified deadline. A panel of judges, including university professors and experts from Google, Adobe, Microsoft, HKT, Cherrypicks and Votee, will register up to 10 finalists as candidates.
- Live presentation – Finalists will announce solutions in the afternoon of C25. Specialized ju umpires will recognize and award the champion, first runner-up, second runner-up, and award.
Winners receive not only cash prizes but industry accreditations, informing them of both technical excellence and strategic creativity. Designed to integrate innovation with actionable applications, this challenge aims to encourage local industries to accept AI-powered marketing practices beyond theory.
detail: C25 Agent AI Challenge
VIP Speaker Lounge: Drive deeper industry conversations
C25 2025 will also debut the VIP Speaker Lounge, a premium and exclusive networking platform designed to promote collaboration across the industry. The lounge brings together senior leaders in brand management, advertising, technology startups and academia for in-depth dialogue, interactive discussions and small group forums. By encouraging knowledge exchange and thought leadership, the lounge aims to expand its network, induce partnerships and accelerate healthy development. Hong Kong AI Marketing Ecosystem.
Exhibition Zone: Experience the next generation AI Adtech
The C25 Exhibition Zone brings together advanced AI and advertising technology solutions from top and global providers, including intelligent SEO tools, AI-powered analytics platforms, and digital transformation services. Participants can try these innovative platforms firsthand, explore technical benefits, and connect with solution experts for coordinated advice. Through the events, AI-driven real-time translation ensures seamless communication and encourages integration of technology business and active industry collaboration.
Sign up and participate in the event
IABHK C25 registration is now open. Secure your spot today and join in a new wave of AI-driven marketing! For more information and registration: https://bit.ly/joiniabc25
For inquiries, please contact us: Email: [email protected]
To see the event trailer, click here: https://youtu.be/28tvd3erfuy
Includes a star-studded lineup of well-known guests.
Exhibitors including:
|
Adzymic |
Airwallex The leading financial platforms building the future of global finance for modern business |
|
Anymind group A company as a business process for marketing, e-commerce and digital transformation. |
Appier Hong Kong Ltd |
|
asiapac |
Cherry Pick |
|
CMRS Group Drive digital transformation with AI-powered marketing solutions. |
digisalad |
|
Digital Zoo A digital marketing company based on SEO. |
EternityX Marketing Technology Limited Master the realm of Chinese audiences. |
|
Google's mission is to organize and make global information universally accessible and convenient. |
HKT |
|
Ingenium Digital Hong Kong Limited Match creativity, media and data to deliver brand outcomes through custom-made digital creative solutions. |
Integral Advertising Science The leading global media measurement and optimization platform. |
|
Jojo Venture Pioneer the future of storytelling and create innovative content for commercials, films, television, games and immersive experiences. |
OmniChat Meta's business partner, offering marketing automation, chatbots and OMO sales on WhatsApp. |
|
South China Morning Post A major global news company that has been reporting on China and Asia for over 120 years. |
Seethis Stream digital ads to reduce video and rich media costs by up to 80%, provide high quality creatives for free, and quickly increase results with advertising load. |
|
Shop Line From e-commerce to local stores and international brands, you have everything you need to grow through transformation of digital, global and omnichannel customer experiences. |
Starry sky A KOL Discovery and Influencer Campaign Management Platform powered by APAC's leading AI. |
|
Taboola Global leader delivering performance at scale |
Teads Leading omnichannel outcome platforms for open internet provide full funnel results for brands across premium media around the world. |
|
vote Please exceed the search results. Unleash AI agents who act as tireless market analysts, connecting all Google searches, social media mentions, and internal reports to a single actionable insight. |
VPON AI Big Data Group Asia's leading AI Big Data Group focuses on providing mobile data-driven business solutions. |
About C25
Three years after the rise of generator AI, conversations have moved from exploration to implementation. At the forefront of this transformation is the C25 AI Marketing Conference. Hong Kong A premier gathering for marketing professionals, business leaders and technology innovators. Under the theme “AI in action”,Conference presents practical case studies, workshops, and dialogues that unlock efficiency, innovation and growth, revealing how AI is seamlessly integrated into marketing and business operations.
About Iab Hong Kong
IAB Hong Kong is a nonprofit organization dedicated to advancing the digital marketing industry, developing talent, and supporting local advertising and marketing communities in recruiting digital innovation. With over 130 member companies across media, advertising platforms, agencies and brands, IAB HK is one of the Hong Kong The most active and influential digital marketing association. Founding members include ComScore, Meta, Google, South China Morning Post, and Yahoo! Included, PWC is a strategic partner. For more information, please see www.iabhongkong.com.
Source IAB Hong Kong
