Vodafone launches AI influencers for Tiktok videos
Vodafone's German branch has launched an AI influencer for Tiktok Video and promotes new local plans.
In a video posted three times to the Vodafone_DE (Vodafone Deutschland) Tiktok account, AI-generated influencers advertise the benefits of Vodafone's new 1,000 megabit internet plan.
Like many AI-generated videos, the clips had issues with the character's face, including moles that appeared and disappeared.
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Most comments did not acknowledge that the ads were AI-generated, but some expressed disappointment at Vodafone's use of technology.
“I? Can't you put humans in the living room? The unnecessary amount of energy and water is odd! Just because other stupid companies/people are doing it doesn't mean that everyone has to follow it. You can make a statement to AI!”
Another user stated: [the] Please tell me what to do here with AI apps and other social… Are your social teams on vacation? ”
Vodafone responded that the social media team was not on vacation and was accepting AI.
“I'm not on vacation, but I try out different styles. There are so many AI in my daily life, and I try out advertising,” Vodafone translated from German.
This is not Vodafone's first Ai Rodeo. Full commercial Last year, all shots were generated by lipstick AI.
“Lipstick AI Studio presents a groundbreaking new Vodafone commercial led by a global creative agency and produced by AI,” Lipstick AI said in a video description.
“This campaign, overseen by Sebastian Strasser, shows Vodafone's fearless commitment to innovation and cutting-edge technology.
“Progress is driven by courage enough to explore the unknown. We are grateful for creating such highly technical and advanced AI-Film.”
Daniel Croft
Born in the heart of western Sydney, Daniel Croft is a passionate journalist with an understanding and experience in writing in the field of technology. He studied at Macquarie University and joined Momentum Media in 2022 and has written for many publications, including Australian Airlines, Cybersecurity Connect and Defense Connect. Outside of writing, Daniel has a strong interest in music and spends time playing in bands around Sydney.
