Move the content graph and create spaces for your personalized graph. PLägood combines the power of AI with new opportunities for IP rights holders.
Rather than tweaking content to maximize followers or harness trends, Plägood not only shows fans not only watching videos, but also introduces an entirely new, personalized format. Plägood, the brainchild of music legend Timbarand and media technology entrepreneur Mike More, allows you to trade yourself for your most favourite media, including music videos, sports highlights, gaming moments and more.
IP owners are also making profits. Fan engagement Skyrockets create new opportunities for monetization of old media, and licensing and brand control remains intact.
It's not against that, but make AI work for IP
One of the biggest concerns about AI is copyright abuse. Plägood step into this frontier and not only protects your IP, but also makes AI work to maximize its value. With its roots in music, entertainment and media law, Plägood understands that the future of AI entertainment must match rights owners and creators.
That's why the platform is moving forward with pending deals with Universal Music Group and is in talks with major sports leagues and game publishers. By combining the latest AI technology with world-class IP, Plägood enables the most persuasive and personalized content. “I think the biggest bottleneck of AI and creativity is high quality data,” says More. “Training without data just spits out bad things. It's not about making content faster. It's about producing things that resonate with humans. That POV is unique to Plägood, as we are the creators and fans first and engineers second second.”
Fans don't just consume culture – they star in it
Many apps use AI, but Plägood's approach is different. It's an AI that complements human creativity rather than getting it, and supports IP rather than consuming it. Users are dropped directly into the media and exchanged for artists, athletes or avatars. There are no general clips. Fans can take part in their most beloved cultural moments by living the scene rather than simply watching it.
The results are familiar because the source content is realistic and culturally relevant. It's personal because it's you. And a familiar personal combination creates a viral cocktail. That's all about personalized graphs. Create an experience that will force IP owners to grow their brand in the process by having to share.
“It all starts with a new way of expressing yourself that has been made possible by AI,” says Timbaland. “And it's a new way for artists and IP holders to expand and grow their brand and identity.”
“Plägood is seeing a very high first day retention rate compared to other consumer video platforms,” the platform said. “Most new users will join after viewing content sent by friends.”
The Power Behind Personalization: Create Fast and Fun AI
Plägood's partnership with Nvidia allows you to access Nvidia's GPU-accelerated cloud IT stack, reducing video rendering costs and enable instant, personalized content at scale. This power allows the platform to turn content graphs over your head, creating spaces where the most powerful content is personalized by the user. In these AI-powered identity-based creation cycles, all swaps, remixes and sharing enhance the personalization engine. The end result is a relevant, emotional, sticky system that acts as a monetization layer for IP owners.
IP Center AI
Plägood is the answer of media executives and IP owners who are intrigued by AI but are concerned about their rights. It removes all hesitation and adds a ton of value:
- Personalized fan participation is the foundation of the new streaming rail.
- Backcatalog assets enjoy a second wave of relevance through new content formats, and Evergreen IP is seeing a new boost to fan engagement.
- The catalogue offers full value (LTV) thanks to new audiences discovering and personalizing this content.
The future of entertainment is personal and you are trending
“Content graphs have come into the era of media, but media personalization is the future,” says Plägood. “We are using the power of AI to enrich rights holders, fans and the whole culture.”
Get PLägood now on the iOS App Store. Do you have a question? Check out plagood.com Alternatively, access it via the contact form.
