The four-day event in Shanghai led a surge in AI companies eager to develop or deepen partnerships with local studios focused on adopting AI-driven technology.
So far, over 6,500 games have been released at Harmono. AnimePop and Subway surfer. Huawei said that AI agent Xiaoyi, also known as Celia, has enhanced the mobile gaming experience by blocking calls and messages and answering player questions in real time.
In the first half of this year, sales in the Chinese video game market rose 14% to a record high of 168 billion yuan (US$23.4 billion) from the previous year, according to a report from the Game Publishing Committee of the Chinese Audio Video and Digital Publishing Association.
This growth rate was driven by increased government support and the adoption of AI technologies in the industry, surpassing the 2% increase seen in the same period last year, the group said.
