The AI Creative Tech leap has been so intense and fast these days that it may be hard to make it sound any more exciting, but Adobe has found a clever approach to promoting the latest updates to the Firefly AI video model and trying to bring artists into it. Using AI, we launched a campaign inviting people to create their own editing of unfinished films.
The unfinished creator film is described as a global, remixable video campaign. Artist and director Sam Finn rolled the ball in the first short scene, consisting of a series of clearly unrelated AI-generated series. He invites other artists to understand the film. What's going on? Who is the guy running from? You're invited to use AI to propose your own suggestions (and perhaps you also need the best video editing software).
Adobe has already invited five artists to rethink five scenes and 14 shots for short. Jad Kassis, Phil Cohen, Noémie Pino and Keenan Lam each employ the first material in very different directions. Phil spins the retro car into a spaceship, Keenan bends the rules of gravity, and Judd floods the museum with his floating eyeballs.
“I used to take years of learning and a lot of money to make a film. Now anyone with a vision can start. I look forward to what a rogue background creator will do when these barriers collapse.
The results make the project feel like a modern version of the exquisite corpse story. Often surreal results show the power of AI videos to realize wild ideas and how different creative imaginations dream of the very different possibilities.
Interestingly, the films I enjoyed most are those that utilize handmade art and AI. Noémie created a clay doll, took photos, and uploaded the shots as reference images for AI video generation using Google's VEO 2 from Firefly. As she states in the behind-the-scenes video below, the characters feel out of place in an AI-generated world.
Every take on Adobe's unfinished creator films shows how AI Video Generation can help creators explore their wildest ideas without a budget.
The open-ended collaborative nature of the campaign highlights the fact that the process of creating a film is rarely linear, rarely a single work, but a meeting of different artists using a variety of tools and approaches.
In most cases, not only did they use AI generated via Firefly or Firefly boards, but the creators also used other Adobe tools from Photoshop to edit images and use them as references for video generation, adding effects to add more reliable footage, and editing the video itself.
Adobe invites everyone to remix with content to create their own version of the unfinished creator film. See what people are doing with the invitation and what they do, and see if projects like this can help change the perception of AI by highlighting the collaborative process.
The idea was to introduce the new Firefly video model V1.9, which offers more realistic movement, fidelity and more control thanks to its ability to use configuration references, keyframe trimming, and style presets. Also, sound effects (beta version) have been generated. This allows you to use AI to generate custom audio from a text prompt or audio queue.
However, Firefly also allows for AI video generation with non-Adobe models, including models that may not be commercially safe. Some of the campaign creators chose to use models other than Firefly.
