Thais: Yeah, I think Google is definitely going through a tough phase. Probably the same inside too, right? I want to be a wall fly in the room between the head of Gemini and the head of Google Ads.
I think we are going through the retraining phase of consumer behavior, so we are still in a very large number of transition periods.
The average person who is not deeply embedded in the AI world still goes to Google. Or rather than using ChatGpt in a Google-like way, you're typing a prompt with more basic keywords. That transition takes time.
However, if Google doesn't adapt and traditional searches don't evolve, I think they'll lose a significant market share. And they definitely don't want that. More plugin consumers are already migrating their search behavior to platforms like ChatGpt, Prplexity, and Claude. Keith: Yeah, I find myself using the mix.
If you need a deeper conversation or are doing research and are grateful before and after, go straight to ChatGpt. But if I'm just looking for a company website, I still use Google – it's fast, it gives me a link, and I'm there.
Of course I still need to go through sponsored links to find the right one. Also, if I'm not at my desk and I'm using a mobile phone, I tend to go to Google, especially using the default Safari-Google relationship on my iPhone.
Maybe it's the kind of lazy thing Google depends on. Ten years ago, Google was the default for everything. But I definitely noticed the shift. Some of my friends have all in on AI – they are completely eschewing Google for advertising. Have you seen that too? Thai: Definitely.
