Harbourview Equity Partners leads a $85 million investment in Animaj, an entertainment company focusing on child and family content.
Animaj uses its own Genai production tools and what is called the “multi-platform franchise building model.”
The Paris-based company says it will “use data-driven insights to obtain and expand high potential IP by automating animation pipelines via AI,” and distributes its content to platforms such as YouTube, Roblox, Tiktok, and Spotify.
Animaj reports that it has a monthly global audience 242 million YouTube's unique audience claims to attract “the global fifth largest digital kids audience.”
Harbourview is investing in the company along with French national investment fund Bpifrance.
The round also featured Bpifrance, Left Lane Capital, Daphni, Xange and Marquee.
New debt financing has been provided by JP Morgan and Bootstrap Europe, bringing total capital injections to $85 million.
According to the press release, the new funding will be used to expand Animaj's “AI-powered flywheel model,” known as the “digital-first multi-platform ecosystem spanning YouTube, Roblox, Tiktok, Spotify and Fast channels.”
The new capital will “accelerate strategic IP acquisition” after Animaj purchased the Pocoyo Kids Entertainment brand in 2023.
“With a proven monetization, experienced teams and a strong pipeline of strategic IP opportunities, they are poised to become leaders who define categories.”
Schereze Clark, Harbour View
“Animerge is rethinking entertainment for children for the digital age,” said Sherrese Clarke, founder and CEO of Harbourview Equity Partners.
“Their proven monetization, experienced teams and a strong pipeline of strategic IP opportunities make them poised to become leaders defining categories. We are excited to partner with the Animaj team as they expand globally.”
“Animaj is a new kind of media company. It's data-driven, AI-driven, digital-first, but multi-platforms are by design.”
Sixte de Vauplane, animage
Sixte de Vauplane, co-founder and CEO of Animaj, added: “We're building something that never existed before. Animaj is data-driven, AI-driven, digital-first, but multi-platform design.
“We don't start with TV shows, we hope the kids come. Start where they're already there, like YouTube, Roblox, Tiktok, Spotify, and more, and build from there.”
“We are pleased to announce BPIFRANCE's strategic investment in AniMaji, a pioneering player using AI for audiovisual production.”
Jose Gonzalo, bpifrance
“We are pleased to announce that we are pleased to announce that we are pleased to announce that we are pleased to announce that we are offering a range of services and services that will lead to the development of our services,” said José Gonzalo, Executive Director, BPIFRANCE Direct Investment.
“Their co-founders, Sixte de Vauplane and Grégory Dray, bring an innovative approach to putting AI at the core of their value proposition, focusing on the goal of creating editorial quality and high quality educational child and family content.
“We firmly believe in their vision and look forward to supporting the company's growth and future success.”
This investment will be added to Harbourview's growth portfolio of media and IP assets such as film, television, music and content companies.
Founded in 2021 by former Tempo Music CEO Schereze Clark With support from Apollo Global Management, Harbourview Equity Partners has acquired over 70 music catalogs. 35,000 Songs spanning both master recording and publishing revenue streams.
Earlier this month, the company secured $500 million in additional debt funds from investment giant KKR and protected it. Through private securitization backed by a music portfolio.
This latest transaction continues 500 million dollars In debt financing protected by Harbourview in March 2024, backed by a catalogue of Music Royalty and protected through private securitization led by KKR.
The company's portfolio includes music from T-Pain, James Fauntleroy, George Benson, Noel Zancanella, Christine McVie from Fleetwood Macs, Pat Benatar, Neil Giraldo, Nelly, Jeremih, Wiz Khalifa, Kane Brown and Full Force.
Harbourview reports that it has accumulated roughly $2.67 billion Controlled regulatory assets.Music business all over the world
