You'll soon be able to create AI images and videos featuring Disney's most iconic characters without worrying about being sued for copyright infringement. Disney announced Thursday that it will bring more than 200 animated characters to OpenAI's ChatGPT. Sora A service that allows AI users to create their favorite Marvel, Pixar, and Star Wars images and videos.
Disney will also make a $1 billion equity investment in OpenAI, setting the stage for a potentially powerful partnership between the entertainment and artificial intelligence giants.
In the same week that Disney announced it was starting a deal with OpenAI, we saw the company turning its attention to another major AI player. disney on wednesday Slammed Google with a cease-and-desist letterclaims Google's new AI model as follows: nano banana proinfringes Disney's copyrights on a “massive scale.”
Disney's partnership with OpenAI and the lawsuit against Google are emblematic of the different ways intellectual property owners are addressing AI amidst its growth. Legal and ethical concerns. Here's what you need to know:
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Why is Disney partnering with OpenAI?
Sora is a sister app to Chat GPT. It is an AI social media app that allows users to create and share AI-generated videos. Its popularity has skyrocketed since its release in September, and the app has quickly become No.1 spot It will be available in the Apple Store and Google Play Store this fall at the height of its popularity.
AI models like Sora have been frequently targeted. copyright infringement lawsuitcopyright holders claim that AI companies are giving users permission to create. Unauthorized surreal version of a protected character. Disney is currently suing AI during the journey For this reason, he called AI companies “a bottomless pit of plagiarism.” With this new agreement, Disney will be explicitly granting OpenAI the use of Sora's intellectual property. (Disclosure: CNET's parent company, Ziff Davis, filed a lawsuit against OpenAI in April, alleging that it infringed on Ziff Davis' copyrights in training and operating AI systems.)
From what we know so far about the three-year licensing deal, Sora users will have access to more than 200 “animated, masked, and creature” characters from the most popular series starting in early 2026. Marvel superheroes, Disney princesses, and Star Wars icons will all be able to be replicated with AI video clips. It also includes environments (such as the world of Encanto), costumes, props, and vehicles.
But talent likenesses (meaning the likenesses of real people who appear in Disney TV shows and movies) are not included in the deal, and neither are their voices. In theory, this means you could create an AI video of Rocket Raccoon but without Bradley Cooper's voice.
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The deal makes Disney a “major customer” of OpenAI. Disney employees will have access to ChatGPT, and the entertainment company will use the API to “build new products, tools, and experiences.” Part of this deal also applies to Disney Plus, with the company announcing that Disney Plus streaming subscribers will be able to watch select Sora AI videos on the Disney Plus app. Disney did not immediately respond to a request for comment about other potential uses for OpenAI's technology.
Copyright issues related to AI
One of the reasons the Sora app is so popular is its ability to create highly realistic depictions of people, and there have been many concerns about its deepfake capabilities. Celebrities and public figures have spoken out about the potential harm. The legacy of civil rights leader Martin Luther King Jr., actor Bryan Cranston, and the actors union SAG-AFTRA everyone reached out their hands I raised my concerns with OpenAI.
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Disney and OpenAI said in a statement that the companies “affirmed their shared commitment to maintaining robust controls” to prevent Sora users from creating illegal or harmful content. OpenAI did not immediately respond to a request for comment on the nature of these controls.
“The rapid advances in artificial intelligence are an important moment for our industry,” Disney CEO Bob Iger said in a press release. “Through this collaboration with OpenAI, we will thoughtfully and responsibly expand the scope of storytelling through generative AI, while respecting and protecting creators and their work.”
Learn more here Copyright and AI guide and The best AI video generator.
