Why Deepfakes and AI Trust Issues Will Affect Business

AI For Business

From the now-infamous Mother's Day photo taken at Kensington Palace to fake audio of Tom Cruise disparaging the Olympic Committee, AI-generated content has been making headlines recently for all the wrong reasons. These cases have sparked widespread controversy and doubt, leading people to question the authenticity and origin of the content they come across online.

This is affecting all sectors of society, affecting not only celebrities and ordinary internet users, but also some of the world's largest companies: Chase Bank, for example, reported being fooled by a deepfake during an internal experiment, while one report revealed a 700% surge in deepfake incidents in the fintech sector in just one year.

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