Traditionally, becoming a professional video editor required years of experience, long hours of struggle with complex software. As such, it is a field with high skill barriers to entry. It’s rare, especially in Hollywood, to become a film editor without a formal education.
However, that reality is showing signs of change. Especially with the help of new generative AI tools that can help filmmakers bring their visions to life in minutes instead of years.
One such tool comes from Storia AI, a remote-based startup based in Los Angeles and San Francisco that develops generative AI for film and TV pre-production. Storia’s technology takes simple text prompts (eg, “Show me this Alfred Hitchcock-style script”) and transforms them into short video clips or storyboards.
The startup has recently been nominated for several Academy Awards, presenting what the Academy Award-winning film Everything Everywhere All at Once could look like as a zombie horror movie, and The Banshees of Inisherin. I showed off the technology by editing. ” In a cartoon style. Storia AI co-founder Mihail Eric said the reaction was generally positive, noting that for some it was the first time they’d seen such technology in action. The goal was to show off Storia’s capabilities and educate people about potential ways to leverage AI in video editing and pre-production, Eric says.
Eric launched the company with co-founder Julia Turc in December 2022 and has so far raised “hundreds of thousands” from investors, including Madrona Venture Labs. Eric said he plans to sell the company’s AI storyboarding and editing software as a subscription.
According to Eric, the idea is to leverage Storia AI’s tools to help “non-visually sensitive” people create professional visual works in a short amount of time with limited skills. A long-time AI developer, Eric studied natural language processing at Stanford University and co-founded Storia after working at Amazon where he was a senior machine learning scientist for Alexa AI for two and a half years. He said his goal at the company is to enable people with artistic concepts, but not the skills to bring them to life in full-fledged films.
In addition to video editing tools, Storia AI also sells a product called StoriaBoard. StoriaBoard uses AI to pre-visualize movie scripts. By plugging in a script and choosing from a drop-down list of preloaded movies (such as Steven Spielberg’s Jaws and Orson Welles’ Citizen Kane), the AI creates a visual representation of the script’s key beats. To do. This looks like a typical storyboard format, but matches the tone of your chosen work.
“The creative process is about taking inspiration from things and using one source to inspire another idea…and using it to form a kind of complex and create your own Evolve your vision,” said Eric. “That pre-visualization, pre-production, is rapid iteration and experimentation. [idea], but with tools like the one we built, you can try different things very quickly. ”
That said, Hollywood is still divided on the prospect of using AI to create content. Of course, there are legitimate concerns about AI taking over the jobs of highly skilled editors. Eric said he sees tools like Storia AI as an enabler rather than a replacement for the job. “Traditional painting from the 1500s is something that is not often practiced today. Even imagining the natural evolution of this profession requires learning new tools.”
To Eric’s credit, AI is already being used to prevent aging for celebrities like Harrison Ford in “Indiana Jones.” The startup, a similar tool created by Metaphysic, partnered with creative artists agency in January. But AI can also be applied to sound. Dolby’s Atmos technology uses AI to map the acoustics of a room to determine how much sound output is needed to truly immerse your audience. And while it’s not just tailored for film and television production, generative image software Midjourney can be used for storyboarding.
Storia AI now has mostly local independent filmmakers, Eric said. He said he hopes the tool will be used more widely by aspiring creators in the future.
“Our goal with Storia AI is to change the landscape of methods. [production] It’s done,” Eric said. “We believe we can uniquely offer [this] Thanks to our deep experience in AI. ”
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