SAM Magazine—Natick, Massachusetts, January 13, 2026—
Ski Resort AI Bootcamp will reopen in 2026 with four new virtual live sessions focused on practical department-level applications of artificial intelligence for ski resorts. This program combines self-paced coursework with live discussions with mountain resort experts and technology experts.
Nearly 200 ski industry professionals have participated in each previous cycle of the program, produced by SAM and Eternity with sponsorship support from Get Ski Bots.
The 2026 sessions will explore evolving AI use cases across search, operations, staffing, and decision-making, with a focus on real-world examples from ski areas of various sizes.
2026 Live Session Schedule
Search in the age of AI: From SEO to GEO
Tuesday, February 24th, 3pm ET
As search moves toward AI-driven discovery, this session explores how ski resorts can adapt their content strategies as generative engines increasingly influence how guests find information. Snowbasin’s Michael Rueckert discusses how Centium AI is being used to improve content structure and visibility across AI search platforms, including the early impact of agent booking tools. Eternity’s Mike Lannen also provides an update on emerging AI trends to watch in 2026.
Evaluating AI: Making smarter decisions for ski resorts
Tuesday, March 31st, 3:00 PM ET
This session will focus on how resorts can assess whether AI tools are appropriate for their specific challenges. Explore a real-world case study of Trapp Family Lodge and learn how they have evolved the use of AI to evaluate workflows, streamline repetitive tasks, analyze business, and make informed business decisions. The debate centers on determining when AI brings value and when it doesn’t. Lannen also provides updates on new security features to look out for in 2026..
AI for small ski resorts: Bringing greater efficiency to lean teams
April date and time to be determined.
Designed with small operations in mind, this session will focus on practical ways ski areas can use AI applications to save time, reduce manual labor, and support overstretched teams. Live demonstrations, case studies, and experts will focus on easy-to-implement applications that do not require dedicated technical staff or large investments.
Human Resources and Staffing: Practical Applications of AI
June date and time to be determined.
This session examines how AI can support HR and staffing functions such as writing job descriptions, preparing interview questions, developing internal knowledge tools, and responding to routine inquiries. This discussion also highlights appropriate limits while emphasizing the continued role of human judgment, organizational culture, and compliance.
If you are a ski resort with real-world experience running a small team or using AI in HR and staffing, please contact karolyn@saminfo.com about participating as a case study.
Live sessions will be recorded and made available to registered participants through the bootcamp platform. SAM Magazine subscribers receive a 20 percent discount on registration. Returning participants will receive a renewal discount. Group rates are also available.
Registration for the 2026 Ski Resort AI Bootcamp is now open, with course access available from January 15th to June 15th.
For more information, please visit AI Ski Resort Boot Camp. here. Also, check out the latest PodSAM episode featuring conversations from previous live sessions about AI in Dashboards, Reporting, and Security here. There are also many articles focused on AI. Technology Mountain Division.
