April 12 (Reuters) – Nvidia Corp (NVDA.O) said on Wednesday that one of its mid-range chips aimed at gamers will have more artificial intelligence features to improve graphics. bottom. .
Nvidia’s new RTX 4070 chip, which starts shipping on Thursday, will cost $599, putting it roughly in the middle of the company’s graphics processing unit (GPU) range of up to $1,600.
According to survey data conducted by game distribution platform Steam in March, the company’s updated chip, the RTX 3060, is the fourth most popular gaming chip on the market.
Nvidia’s data center chips for training artificial intelligence systems such as ChatGPT have fueled the company’s revenue growth in recent years, but while gaming revenue fell 27%, it still posted revenue of $26.9 billion in fiscal 2023. about a third of it came from gaming chips. , dragged into the overall PC market downturn.
Nvidia’s chips help PC video games render images on high-resolution screens more quickly, making games look more realistic. The 4070 chip is the cheapest chip to use Nvidia’s latest AI technology.
Instead of calculating exactly what the value of each pixel on the screen should be, which takes extra time, the latest Nvidia gaming chips use artificial intelligence to calculate the entire frame using AI. , predict about 7 values for every 8 pixels.
“Games are not like movies where everything is pre-recorded. You really have to understand how it works,” said Justin Walker, senior director of GeForce products at Nvidia, in an interview.
Reporting by Stephen Nellis of San Francisco. Edited by Muralikumar Anantharaman
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