Moonvalley, a video generated by AI licensed by AI, a Toronto and London-based AI research company, has announced an additional $84 million in funding. The round was led by General Catalyst and was joined by well-known partners such as Creative Artists Agency (CAA), CoreWeave and Comcast Ventures. This brings the company's total capital to $154 million. This is a big vote of confidence in Moon Valley's mission to build powerful, legally responsible, generative AI tools.
At the heart of Moonvalley's platform is Marey, the world's first production-grade AI video model, designed specifically for professional use. Released to the public earlier this month, Marey is designed for film output, commercial preparation and creative control, providing a transformative experience for filmmakers, studios and brands.
Moonvalley took a bold position in the rapidly evolving world of generated media. All AI models are trained only with licensed content. This ethical foundation stands out in an industry with legal uncertainty regarding the use of scrapped or fraudulent data, Moon Valley stands out as a model of what the creativity that drives AI looks like.
Building responsible AI in Hollywood
Rather than treating Artistic Content as a free training material, Moonvalley works directly with studios, brands and creators to ensure that all video input is properly licensed. Asteria, an in-house film production division led by producer Bryn Mooser, works with the engineering team to build tools tailored to actual production needs. Whether it provides accurate frame-level control or generates dynamic camera movement, Marey aims to meet the standards of the most demanding creative team.
With new funding, MoonValley can expand its content library, develop enterprise-grade APIs, and accelerate employment across engineering and support capabilities. As adoption grows, the company will continue to improve its infrastructure through its partnership with CoreWeave, providing access to modern GPU systems and large-scale cloud computing resources.
Supported by industry leaders who value ethics and innovation
This investment round was more than just financial. It brought together stakeholders who believe in the future of ethically aligned AI. The CAA emphasized that creators are of paramount importance. Comcast Ventures cited the balance between Moonvalley's technical excellence and content integrity as key to driving innovation. CoreWeave reiterated the importance of scaling a reliable, secure, legally compliant AI model for studios and businesses.
Moonvalley's leadership reflects these values. CEO and co-founder Naeem Talukdar Be careful, “This funding proves that there's no need to choose strong technology and responsible development. We offer a real alternative to the industry.”
Chief Science Officer Mateusz Malinowski Added, “We solve the most challenging problems with video AI. From understanding real physics, we give filmmakers an intuitive control over complex movements. And we do it all with models trained with certified content.”
What does this mean for the future of media and AI?
Moonvalley doesn't just build another generation tool. It lays the foundation for a new era of creative production. As AI-generated media begins to rebuild everything from advertising and entertainment to training and internal communication, issues of legitimacy, quality and ethical integrity are becoming urgent.
By pinning the platform to licensed content and designing with experts in mind, Moonvalley challenges the general narrative that scale must come at the expense of rights and originality. It illustrates the transition from the “wild west” approach to generative AI and a more mature and accountable industry standard.
For filmmakers, this means access to tools that extend human creativity rather than replacing it. For brands, it opens the door to a customized studio-quality video campaign without traditional overhead. And for the wider industry, it represents a point of evidence. High-performance AI means that it can coexist with respect for intellectual property, fairness and artistic integrity.
The rise of Moonvalley is not just a funding story, it's a glimpse into a future where AI enhances storytelling, empowers creators, and changes the way the world visualizes ideas.
