As mobile data consumption grows exponentially and networks strain high-definition video, carriers and content providers continue to debate the “fair sharing” of responsibility for the transmission of data services. increase.
“Fair share” was a central theme of the Mobile Video Industry Council (MOVIC) live cast on April 18th. The initiative was led by Enea with over 90 operators and vendors from around the world including Orange, Deutsche Telekom and STC. Speakers include Matthias Sauder, Director of Access and Transport Networks for O.2 Telefónica, Germany, Amy Cameron, Research Director at STL Partners, and Santiago Bouzas, Director of Product Management at Enea.
The event, titled “Video Shouldn’t Kill the Planet,” was moderated by Annie Turner, and guests shared their thoughts on the growing demand for video streaming on mobile networks. Also, Netflix, Meta, and Google will have to contribute to infrastructure costs.
Operators are now responsible for managing video traffic. Video currently accounts for more than 60% of his traffic on mobile and is expected to account for more than 90% of his 5G traffic in the next few years. The MOVIC Live Cast Panel argued that the growth of mobile video, coupled with the increased use of AR and VR, requires a multi-faceted management approach and should be fair and sustainable.
The European Commission has unveiled its plans for the ‘Digital Decade’. This is a plan to roll out gigabit connectivity for everyone and make his 5G coverage available everywhere, but in a sustainable way where costs and responsibilities are jointly shared by the digital ecosystem. The conversation was lively and Amy Cameron voiced her concerns.
“Personally, I feel that the approach of having content providers pay for access networks fails to achieve what we want. It can have unintended consequences. It’s not a big technology company, it’s a small startup, which can make it harder to compete, stifle innovation, and stifle the development of new applications to solve today’s productivity challenges.”
〇2 Telefónica’s Matthias Sauder stressed that this was clearly not what everyone wanted and he did not believe it would be. It is about fair distribution of investments.
“As we see it, it’s a controversial debate,” added Santiago Buzas. “But ultimately, the operator and his content provider have no choice but to work together as they contribute to each other’s business model. This is not just an operator issue. It is an industry issue, an environmental issue. I have.”
energy consumption
Wireless networks now account for 87% of the average operator’s energy costs, according to the GSMA, a trade association of mobile network operators. As network speeds and capabilities increase, so does data and energy consumption, for green operators looking to control energy costs while meeting environmental, social, and governance (ESG) goals. A problem arises. It also poses a problem for users whose data allowance can become increasingly burdensome as ultra-high-definition video becomes the new standard form of delivery for content providers. So what can you do?
Energy consumption was another controversial topic among guests, as changes in the cost of wholesale energy created significant financial challenges for operators. A compromise between reliability, speed, and coverage was discussed as a potential solution for reducing these energy costs. During the event, speakers discussed key steps operators should prioritize to reduce these costs. Specifically, network-related factors such as: Keep your core software up to date. Take advantage of more efficient wireless technologies, such as migrating subscribers from her 4G to 5G. All three steps are arguably the path to a more energy efficient network, but lead his time to realize these benefits will be longer.
artificial intelligence
The webinar also touched on the role of AI in network management. This includes optimizing the use and management of video delivery, modifying video protocols (such as delivering low-resolution content to devices with small screens instead of automatically utilizing the maximum available bandwidth) and Includes video protocol changes. Push the highest resolution output.
“oh2 Telefónica has implemented a vendor solution using AI,” explains Matthias Sauder. “The AI sits on top and manages power saving features and layered standby modes.” This AI system he has been running on 4G networks for over a year and is still under development, but O2Telefónica has already achieved great results. “AI is squeezing high single-digit savings for him out of the overall system,” he added Matthias.
Along with AI, the speaker also discussed tools for classifying and managing different content flows. This allows you to distinguish between video and other forms of content, allowing you to manage your video data more effectively. By deploying traffic management solutions using AI and machine learning, we can optimize the streaming of video content in real time and reduce the amount of data transferred without compromising the user’s Quality of Experience (QoE). can. Studies have shown that this allows him to reduce the energy consumption of the entire network by as much as 10%.
Annie Turner concludes: Since the problem is multifaceted, the solution must also be multifaceted. ”
