Mashable and PC Mag Alliance Win AI Certification

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The editorial unions at Mashable and PC Mag have reportedly successfully negotiated protections against generative artificial intelligence. Andrew Deck Nieman Lab

Deck wrote: “The AI ​​language in the contract I reviewed does not place any specific restrictions on how generative AI can be used in the editorial process — for example, whether it can be used to create headlines, report stories, or draft entire articles — but it does require that any content created by generative AI be created under the direction and editorial review of humans with editorial responsibility.”

“Last fall, Ziff Davis announced plans to partner with generative AI company Xyla and integrate Xyla's medical text generation tools into its health and wellness site. To date, there are no reports that Mashable, Lifehacker, or PC Mag have published AI-generated content.”

“If companies decide to publish AI-generated text on their sites, the contract requires that the article be clearly labeled as 'AI-generated content.' If the AI-generated content is in audio or video format, that disclosure must be in the actual video or audio, not just a text description.”

Please see here for the detail.

Chris Roush

Chris Rausch was Dean of the School of Communication at Quinnipiac University in Hamden, Connecticut. He was previously the Walter E. Hussman Senior Professor of Business Journalism at the University of North Carolina at Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and The Sarasota Herald Tribune. He is the author of the leading business reporting textbook, Show me the Money: Writing Business and Economics Stories for Mass Communication, and Thinking Things Over, a biography of former Wall Street Journal editor Vermont Royster.



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