Jeremy Clarkson denounced Clarkson’s Farm A fan account posted this after an AI video of the presenter punching Keir Starmer went viral.
On March 10, the X/Twitter account @ClarksonsFarm1 shared a nine-second video of Clarkson’s avatar throwing the British Prime Minister out of the Farmer’s Dog Pub and then punching him twice.
The clip received 5.7 million views and 69,000 likes, but was later reduced in visibility because it “may violate X’s rules against violent speech.”
Politicians were among those condemning the video, including Trade Minister Kris Bryant, who wrote: “Come on @ClarksonsFarm1, take this video down. I’m all for free speech, but I don’t incite or glorify violence.”
Clarkson replied, “That site is a threat. And they blocked me.”
Clarkson has repeatedly criticized the account in recent months, noting that it has nothing to do with him or his Amazon Prime Video series.
“It is important to remember that this account has nothing to do with me,” he wrote last September. Earlier this month, he added: “I’m disgusted by that surgery. I wish it would stop.”
Others criticizing the video included Labor MP Dawn Butler, who wrote: “Millions of people are watching an AI video of Jeremy Clarkson beating up Keir Starmer. It may seem like a ‘joke’, but the normalization of violence in politics is damaging to our democracy. I am calling for an urgent Digital Human Rights Bill to protect people’s identities and likenesses online.”
