Indian TV channel debuts AI-powered multilingual news anchor

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The AI-powered anchor will be featured on India Today Group’s Aaj Tak news channel.

“She’s bright, she’s gorgeous, she’s ageless, she’s tireless,” said Kali Pury, the group’s vice chairman, at an inaugural event attended by Indian Prime Minister Narendra Modi last week.

“I am very fortunate to have been selected as the launch anchor for Aaj Tak AI among hundreds of candidates evaluated for the job,” Sana said in perfect English, showing off her local language skills.

Humanoid has asked Prime Minister Modi for an interview in 2024, when the prime minister, a driving force behind the development of AI services in India, will face voters for his third term.

False fairness?

In India, many of the more than 890 private TV stations and over 18,000 publications that rely on government advertising have been accused of covering up pressing issues.

Critics accuse them of being a “goddy” or “lapdog” medium.

But experts say AI presenters could soon be propaganda in India, where 200 million households have TVs, including 22 million internet-enabled sets.

A recent international survey found that the country consumes a huge amount of online content, people have a deep trust in artificial intelligence, and 75% of respondents are willing to trust and accept AI systems. I understand.

Freelance journalist Shahira Naim told RFI, “The media tends to use bots to fend off criticism of partisan editorial content and keep humans out of the controversy, thus forging consent. let’s,” he said.

Television journalists seen as pro-government supporters have been heckled in the streets by opposition supporters.

Pakistani TV host Sana Amjad was not well off. “There will be a lot of trouble for newscasters in India now,” she predicted, noting that several other media groups would wait for Sana’s assessment.

“I don’t quite understand the purpose of this,” said communication professor Shivaji Sarkar, noting that thousands of people graduate from journalism each year but find very few jobs in the Indian media market.

bot battle

India is now one of at least four countries to deploy AI-powered broadcasters. His Channel IAM, an online news channel, claimed to have given Sana her own AI presenter.

Russia’s Svoye TV introduced Snezhana Tumanova as the first virtual weather presenter last month, and she asserted that replacing human colleagues with bots has some way of doing it.

In South Korea, TV channel MBN used one of the real-life anchors to generate the AI ​​equivalent in 2018 and broadcast the two side by side.

China’s Xinhua News Agency unveiled the world’s first AI newscaster in 2018, and the state-run People’s Daily added virtual presenter Ren Xiaorong to its news team last month.

The bot’s creators boast of using the specialized skills of “thousands of newscasters” to broadcast news 24 hours a day, but so far its functionality has been limited to the delivery of messages in line with government policy. Limited to sharing.

Earlier this year, Venezuela’s main national broadcaster aired a video of an English-speaking reporter that was later revealed to be a deepfake. AI-generated avatars were spouting stories that would please the government.

A prominent computer scientist and other tech industry luminaries, including Twitter CEO Elon Musk and Apple co-founder Steve Wozniak, recently called for a six-month moratorium on the development of AI systems, calling for a “social and serious risks to humanity.”

Other technocrats, however, are dispelling fears about the new technology, especially in India, which currently has no laws or regulations on artificial intelligence.

Jibu Elias, head of content at INDIAai, the Indian government’s national AI portal, told NDTV that the country would be “right to I am on my way,” he said.

He recommends “risk-based regulation,” with the tightest limits placed on AI services in high-risk sectors such as healthcare.

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