Microsoft has a vision for the world to move from being a search engine to being considered the “co-pilot” of the web.
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This photo taken in New York on February 7, 2023 shows the Microsoft Bing logo and website page. — AP
India has emerged as one of the top three markets in Microsoft’s new Bing preview, which incorporates ChatGPT and is the largest market for image creators, said senior executives at the company, whose search engine outperforms rival Google. also claims to be much better. .
Powered by ChatGPT, Microsoft launched a new Bing preview on February 7th. ChatGPT is an artificial intelligence chatbot developed by OpenAI and launched in November 2022.
“Search has changed and will continue to change. It’s not going away. Radio hasn’t gone away like it did when TV came out, but TV has become more exciting. Same thing here.” New Capabilities for AI in Answer Chat Yusuf Mehdi, corporate vice president and chief consumer marketing officer at Microsoft, told PTI:
Microsoft, under its Indian-American CEO Satya Nadella, has a vision for the world to move from being a search engine to being considered the “co-pilot” of the web. , chat and create content.
“We now have over 100 million daily activities on Bing. We are in 169 countries, and India is one of the top three markets in this new Bing preview. It’s the top image creator market based on numbers.It’s very convenient to use this feature,” said Mehdi.
“So, out of all the countries in the world, India is at the top. Along with some of these visual features, one of the things we announced last week is Knowledge Cards. In the Indian market, Bollywood actor Kiara Advani is the top search on the knowledge card, and other actors as well. rice field.
In response to questions, he said the Indian market is very active and people in India are using many of the new features that Microsoft recently announced.
The new Bing has received very positive feedback from users, he said.
“The feedback has been overwhelmingly positive because people are liking the chat and search features as a new way to search, not just for answers. He said.
“Google is trying to say that chat has nothing to do with search and is a separate product. We’ve had a lot of feedback that they want to use it,” he said.
According to Mehdi, people want to enjoy social entertainment and want to be able to converse with AI chatbots.
“It can be very creative, but there are still areas where we can do a better job. We still have a lot more work to do there, like math problems, or personal searches. I am going,” he said.
Some, such as Knowledge Cards and Stories, are unique to Bing and not Google.
“When you do a search, you can now give a richer answer about what it looks like. For example, you can give five images of what you’re looking for. If you do, you can provide actors and show different images, a lot of information in the knowledge card,” he said.
“So we are automating certain answers to the top searches for the Indian market, such as actors and movie stars, top Indian news, top Indian travel sites, etc. We are making a lot of these special cards for India. ‘, said Mehdi.
Observing that search is still a magical tool, Mehdi said it has evolved and is also being used to plan and retrieve answers to complex questions.
Powered by new AI, Bing can answer complex questions that regular searches can’t, he said.
“One of the things we’ve made progress with Bing is that we’re now able to answer these questions. And I’m here to help. Answer the question,” he said.
So far, he said, Google has taken a different approach.
“They have a very separate chat product called Bard, which is different from Google Search. They haven’t done any AI work in Google Search. , we now have a much better product for people, and we think that’s the future that brings together search and chat and creation, and that’s why our vision is so different from theirs. says Mehdi.
He said the latest developments will also affect the news industry.
“The way the news industry has worked with search today is that it’s a very delicate balance … Do good journalism like yourself and then someone else searches for the latest news. For example, let’s say something happened in Israel, and there might be a snippet of information that you click on to go to the story,” he said.
“With AI and chat, we can get even clearer answers, but not necessarily articles or good reports. and now providing links to drive traffic to more people.
“I think what we’re doing with Bing will drive more traffic to news agencies and new publishers. There will be fewer ads bringing you ,” says Mehdi.
