How User Behavior Analytics Builds Better Apps

Applications of AI

people use software. That’s probably why they are called users. But no matter what app or feature or service you use or publish on any given day, slowly share your technological enjoyment rankings with partners, colleagues, or the organizations that actually built the code. rarely do. first place.

Our collective resignation to accepting unstable, fragile, underperforming software applications is sometimes just a part of life (users usually say, “This app sucks, but I still use it”), but that doesn’t stop the technology. The industry doesn’t look to see if we are happy with the software we use.

They call it User Experience (UX). Because this is the age of the web, capital letters in the middle of words are allowed and not quoted.

As the use of UX technology has grown significantly over the past decade, IT companies are now talking about delivering Digital Experience Platform (DXP) technology as a means of understanding user application behavior and hopefully making software easier to use. .

Apps across multiple channels

Progress is enthusiastic about how these technologies can actually improve digital interactions. A software development, deployment, and management platform company, the company enables users to access personalized content across multiple digital channels: multiple device form factors (laptop, mobile, TV, etc.), multiple interfaces (app or browser). They say this need exists today because they want a digital experience. or kiosks), often from multiple cloud services.

In terms of products, this is Progress Sitefinity 14.4, the product at the heart of their own configurable Digital eXperience Platform (DXP). New release of Progress Sitefinity features improved AI algorithms to better understand customer behavior and front-end upgrade technology to .NET 7, Microsoft’s base-level software framework for building applications , to speed up performance and extend “conversational interfaces” (essentially chatbots).Accelerate delivery of modern digital app experiences

According to Progress, as digital interactions become the primary experience customers have with brands, it’s imperative to better understand behavioral patterns and use them to enhance digital experiences.

The latest release of Progress Sitefinity is built to work faster through sophisticated AI algorithms to improve our understanding of user behavior and segmentation (like performing just a few basic functions). Even if it’s designed, people use apps differently.) AI-based conversational interface technology for improved contextual sensitivity.

Loren Jarrett, executive vice president and general manager of digital experiences at Progress, said: “In a world where speed and quality must go hand in hand, organizations need partners who remove complexity and bring stability, connectivity and scalability.”

Application Journey Touchpoints

Regarding the actual software tools and capabilities here, Progress has worked to develop what it calls “augmented journey analytics” to better understand the behavior of user app services. It features analysis and visualization of the most common paths around key journey touchpoints within an application or service, enabling organizations to validate and optimize customer journeys.

Segment discovery powered by updated AI algorithms here aims to provide content analysis and conversion-based rules. This improves audience analytics and improves the relevance of digital experiences and targeting. Optional extensions to the conversational interface enhance the experience with greater context sensitivity, better initial engagement personalization, and management tools to better analyze chatbot performance and improve bot training means that

“Sitefinity provides marketers with intelligent tools and developers with an extensible platform for creating engaging web and cross-channel digital experiences, enabling them to scale across industries, geographies and company sizes. Consistently praised for successful DXP deployments. [There is also] Four years of long-term support with guaranteed stability, reliability, performance, security, and support from Progress,” the company said in a technical statement.

Whether eXperience’s inner X is cute, cheesy, or indifferent, this stylization, albeit de facto, is accepted as industry standard terminology. The fact that this principle and practice exists in the first place is almost entirely a good thing. After all, no one wants to use the wrong tool for the job, especially in the rigorous world of digital business.

As Jimi Hendrix himself said, when it comes to user experience… do you have experience?

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