Former President Donald Trump is being arraigned in New York City today, and reactions from the country have been divided. The world is watching what happens to the first ex-president to be indicted in
Today will go down in history as the public watches. You can’t turn your back. Check back here Wednesday for more on Trump.
Comprehensive trip to the moon
Four astronauts go to a place that few have been before: the moon.
Commander Reid Wiseman, Pilot Victor Glover, Mission Specialist Christina Hammock Koch, and Mission Specialist Jeremy Hansen embark on a 10-day trip to the Moon on a space rocket. Artemis II, announced by NASA.
please. @Senville Nelson will announce #Artemis II Crew, the following astronauts flying around the Moon:@Astro_Christina@Astro_Jeremy@AstroVicGlover@Astro_Reid
we’ll go together https://t.co/XdUizg2Wye pic.twitter.com/6Yo4I2lKeJ
— NASA (@NASA) April 3, 2023
They are part of the ‘first crew’ Mission On NASA’s path to establishing a long-term presence on the Moon for science and exploration by Artemis. ”
According to a NASA post, this will be the first historic mission to carry people of color and women on the moon.
“When something like this happens, the world is just breathtaking,” President Joe Biden told astronauts in a call to the crew, proud of their efforts and progress in space. talked about being
of @NASA The Artemis II manned mission to the Moon will inspire the next generation of explorers and show every child in America, Canada and the world that if they can dream it, they can do it. pic.twitter.com/X8q3GLTBiQ
— President Biden (@POTUS) April 3, 2023
“Thank you for your trust,” Wiseman replied.
why it matters: NASA’s thoughtful execution of communications and the all-in message “Let’s go together” gets everyone at the table. Even if we can’t physically go to space with the team, we still feel part of something bigger. It reminds me to be All brands can build a more inclusive message in the right place and see how their stars are aligning with public engagement.
What’s wrong with AI
AI has come a long way, but these increasingly important tools that are embedded in many aspects of our lives must go further.
of 2023 AI Index ReportAn independent initiative at Stanford University Human-Centered Artificial Intelligence (HAI) discussed the complexities and controversies of AI.
Some findings include increased use of AI and growing awareness of its misuse.
“Reported issues include a deepfake of the surrender of Ukrainian President Volodymyr Zelensky, facial recognition technology that attempts to track gang members and assess their risk, and surveillance technology that scans and determines the emotional state of students in classrooms. included,” the report said. .
The good news is that we are seeing an increase in job listings for AI skills in all areas.
5.30% want AI, compared to 4.85% in 2021, and information services are the best.
why it matters: As evolving changes become more integrated into our daily lives and work, using AI to pinpoint market trends will help us in the long run. Also, it won’t be long before AI know-how is expected to be used as PR and communication skills. are you ready?
giving authenticity
In 2023, many are following the trends of the day on social media.
Viral trending slang — “It’s give,” “era,” “gatekeeper,” and “lit” (to name just a few) — are happily said directly in videos by influencers, according to an insider article. Words. , via text, etc. But is that how they really talk?
John BoA linguist at Washington University in St. Louis, Missouri, told Insider that language authenticity goes beyond a few trending phrases. It happens to spread by word of mouth.
“Slang has always been around, but the advent of social media has created a situation where slang can spread more. There is no better way.”
why it matters: Baugh’s lesson on using less slang on social media is a good tip for influencers finding their true voice and potentially going viral along the way.
It’s also a reminder that you shouldn’t try to do a fetch. Brands that truly use slang take you from cool to ‘how are you, fellow kids’ in an instant.
Click here for instant video
Want to see cows at your birthday party? check. A dog scrolling online? double check.
a New York Times article A short AI-generated video was posted based on the description entered in the search box.
“Runway, which plans to roll out its service to a small group of testers this week, has developed an artificial intelligence technology that allows you to type a few words into a box on your computer screen and instantly generate a video. We are one of several companies in the industry.” The article adds that the video “represents the next phase of the industry competition.”
According to the article, some believe video could be the “next big thing” for technologies like web browsers and the iPhone.
Phillip Isola, an AI professor at the Massachusetts Institute of Technology, said:
why it matters: Buckle-up, PR professionals, and more technology integrated with AI. Knowing the difference between the real and the fake will be a very important asset in the future, right now. But it’s also an opportunity for cash-strapped communications pros to quickly create videos and b-rolls. Remember to be open and honest about what is true and what is not.
