How artificial intelligence will transform the creative process

AI Video & Visuals


Austin’s South-by-Southwest festival showcased the power of AI in everything from robotics to transportation to healthcare, but what about art?

Adam Fine, Head of Audio and Music at Fiverr (FVRR) said:

“What’s really interesting now is seeing how people take advantage of this tool to unlock more and create more impressive things. The baseline will continue to increase. And , you’ll see the threshold of good art, good code, and good writing improve.”

“We will see how people, freelancers, professionals and professionals continue to use this tool. AI can be used in music to enhance production, consumption, and many other things.I think the possibilities are endless,” Fine says.

With no end in sight, in just a few months, AI-generated artwork spread like wildfire across the internet, and developers made a ton of money for what seemed like an ingenious idea.

“In the art field in particular, there are lawsuits over representation rights and indemnification. I have”

“People put their life’s work on the internet, and now these models came along and scraped the whole internet and said, ‘I’m just training everything.'”

Intellectual property theft is not a modern day problem, but let the free market come up with the latest solutions. Image licensing companies such as Getty (GETY) and Shutterstock (SSTK) have jumped headfirst into the AI ​​wave, using their vast image databases to build AI content his generators and sharing profits with contributing artists. .

“The way people tell stories continues to evolve. Sometimes it’s images, then video, now music. Now maybe it’s generated content,” said Shutterstock chief product officer One Meghan Schoen said.

So what does the future of creativity look like?

Schoen said: How have you actually explained to a roomful of creatives in the past? To help them understand and conceptualize what you’re talking about? Now they can just describe it, visualize it, and build a story on top of it instead of starting with a blank slate. ”

video transcript

Brad Smith: From robotics to transportation to healthcare, the power of artificial intelligence has been fully demonstrated at South by Southwest in Austin, Texas. But what about art?

Adam Fine: Ultimately, I think more people will be able to become artists.

Brad Smith: Adam Fine, Head of Audio and Music at Fiverr, says AI pushes the boundaries of artistic endeavors.

Adam Fine: [BEATBOXING]

don’t know. Let’s go.

Brad Smith: –By music, writing, design and more, we’re opening up new avenues for artists to achieve.

Adam Fine: We’ll see how people like freelancers, professionals, and professionals continue to use this tool. And in the end, the winners are humans. And humans will continue to become more creative and productive.

Brad Smith: As a musician myself, I was curious about what all of this meant for the next generation of music.

As a musician, what does that look like to you when you think about what the next kind of iterative music phase with AI layered on top of it might look like?

Adam Fine: I think the possibilities are endless.

Brad Smith: AI-generated artwork has spread like wildfire across the internet in just a few months. And developers made a lot of money…

[CASH REGISTER DINGS]

–For what seemed like an original idea.

Ian Beecraft: Art spaces in particular are litigating over representation and compensation. As such, artists often put their art into the data set without any notice, reward, notice, or attribution in order to train the model. People publish their life’s work on the Internet. And now these models are coming up, scraping the entire internet and saying yes, we’re just training it on everything.

Brad Smith: Intellectual property theft is not a modern problem. But leave it to the free market to come up with the latest solutions. Image licensing companies such as Getty and Shutterstock have jumped headfirst into the AI ​​wave, using their vast image databases to build their AI content generators and sharing profits with contributing artists.

Megan Shane: The way people tell stories is constantly evolving. At one point it was an image, then it was a video. Now it’s music. Now it could be generated content.

Brad Smith: So what does the future of creativity look like?

Megan Shane: The way I explain it is you are sitting in a pitch meeting. You are trying to bring your ideas to life. You may also have a vision in your mind of an astronaut having breakfast on Mars. How did you ever actually explain to a room full of creators to help them understand and conceptualize what you were talking about? And now, instead of starting with a blank slate, they’re starting with something that humans can visually relate to naturally.



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