Technology giant Google plans to add artificial intelligence (AI) capabilities to its search engine. This is the result of fighting fierce competition with his ChatGPT, an Open AI chatbot. In an interview with The Wall Street Journal, Google CEO Sundar Pichai said his new AI capabilities will enhance the search engine’s ability to respond to queries. He dismissed the notion that chatbots are a threat to Google’s search business. The search business accounts for more than half of parent company Alphabet’s revenue. Search advertising is the company’s biggest source of revenue, with revenue last year he reached $162 billion.
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Google, a leader in the development of Large Language Models (LLMs), has yet to develop technology to influence search patterns. Pichai said people will be able to ask questions and engage with these large language models. His rival Microsoft deploys the technology behind his ChatGPT system in the Bing search engine. This is his one of the most formidable threats to Google under Pichai, which is facing investor pressure to cut costs. In January, Google laid off 12,000 of his largest ever. The CEO said Google has yet to meet its goal of improving productivity by 20% of his. Google is also testing new AI features in his Gmail, according to the latest report. Microsoft, on the other hand, offers his AI in some of its other business software tools. The Mountain View-based tech giant is cautious when it comes to technology, as researchers have expressed concerns about the accuracy of his AI-powered chatbot. Pichai said the resources used will need to be adapted to continue working on his AI while controlling costs. According to the WSJ report, Google is looking to win a wider range of businesses. Last month, the company opened up access to the Pathways Language Model, one of his largest AI systems in the company, to developers on its cloud his computing service.
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