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AI has been all the rage lately for powering high-tech search engines and chatbots, but it’s already here in society, from streaming service algorithms and facial recognition to voice assistants and navigation systems.
important facts
According to data from a 2018 Northeastern University and Gallup survey, 85% of Americans use at least one in six products with AI elements. These products include navigation apps, ridesharing apps, digital assistants, video or music streaming services, smart home devices and intelligent home personals. assistant.
The same survey found that 79% of Americans believe AI has had a very or mostly positive impact on their lives.
According to a recent report by the Pew Research Center, only 15% of Americans are more excited than concerned about the increasing use of AI in their daily lives.
McKinsey’s 2020 Global Report on AI found that more than 50% of companies have integrated AI into at least one function, with most implementations in product or service development and service operations functions.
The Brookings Institution reports that most privacy-friendly data analytics, including recommendation systems, search algorithms, and ad tech networks, are powered by AI and machine learning.
face recognition
AI uses the same way humans recognize faces. The human brain has an area dedicated to face recognition called the fusiform gyrus, located in the temporal lobe. This explains why some people with temporal lobe damage lose the ability to recognize familiar faces. Katharina Dobbs, a researcher at Justus-Liebig University Giessen, told her MIT News that the human brain processes objects and people differently, saying, “It is trained to recognize faces and classify objects. It’s the same solution that the hypothesized system finds.” Many smartphones like iPhone and Android, banking apps like Bank of America, social media apps like Instagram and Twitter, and other apps use facial recognition instead of passwords. About 176 million Americans use facial recognition, with 68% of them using it to unlock devices such as phones and laptops, and 58% using apps, according to a recent report from AI company FaceMe. is used to unlock the The AI has a database of known faces, and if it matches a face trying to unlock a phone or log into an app, access is granted.
streaming service
Streaming services like Netflix and HBO Max tend to offer recommendations for movies and shows that users can watch. However, not everyone’s recommendations are ever the same. That’s because companies are using AI to tailor personalized recommendations based on each user’s viewing history. business insider reports that over 80% of all titles watched on Netflix are discovered through recommendations. According to Netflix, factors taken into consideration include the time of day a user watches a show or movie, the device they use, user interaction with the service, information about the title (actors, genre, year of release, etc.), and method. . How long users watch and what other users with similar interests watch. Like Netflix, HBO Max uses AI algorithms to make recommendations for each user, but it can also use humans to make suggestions. In the same way music services like Apple Music and Spotify gather professionals and artists to create playlists, HBO Max uses celebrities and employees to create “watchlists” for its users. Sarah Lyons, former senior vice of product experience at HBO Max and her president, tells Syfy that lists curated by real people are just as important as the content itself.
GPS and navigation apps
Google Maps uses AI and machine learning in many ways, including the Street View feature. Street View allows users to virtually explore the world and see how locations have changed over time. Google gathers 360-degree images through his Street View car and combines them to create a 3D world. However, workers may not be able to identify the name of the store or street from the image alone. So it uses a text recognition system to recognize the words. The system can understand multiple languages such as Mandarin, Latin, and Japanese. Google Maps also uses AI to determine traffic patterns and estimated arrival times. Analyze traffic history in an area and combine this with actual traffic conditions to predict traffic flow. Tracking traffic data also helps in accurate ETA predictions. Google partnered with his AI company DeepMind to improve accurate ETA by traffic. Google Maps’ ETA was accurate about 97% of the trips, but DeepMind’s technology improved accuracy by 50% in places like Washington DC, Tokyo, Berlin, and Sydney.
digital voice assistant
Voice assistants are AI-powered digital assistants like Siri, Alexa, Cortana, and Google Home that perform tasks like creating a shopping list, playing music, reading the news, or checking your bank statement at the touch of a finger. Complete without moving. Most Americans use voice assistants because more than 85% of Americans own a smartphone, according to Pew Research, and about 97% of smartphone owners have them, according to IDAP reports. using. Voice assistants respond to voice commands and can run on almost any device: smartphones, laptops, gaming systems, tablets, smartwatches, virtual reality headsets, cars, and more. However, as with most AI, privacy concerns are one of the main issues with these products. Several companies have been criticized when it was revealed that human employees might listen to recordings of their conversations with virtual assistants to help with the AI’s transcription capabilities. The AI used to power virtual assistants will need to look at large amounts of data to identify patterns, Jason Mars, CEO and co-founder of voice assistant company Clinc, told CNN. He says it takes 20,000 hours of audio to train an assistant. published to users. “
References
How to use AI (like ChatGPT and Bard) for everyday tasks like budgeting, finding airfare, and planning meals (Forbes)
Here’s What You Need to Know About OpenAI’s ChatGPT—What Confuses You and How You Use It (Forbes)
Yes, technology companies may listen when you speak to your virtual assistant. Here’s why it won’t stop (CNN)
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