AI innovation Bring always-on interactivity to large-scale video commerce content
San Mateo, California, May 3, 2023 /PR Newswire/ — fireworkLeading end-to-end video commerce platform today announced the beta release of its first-ever generative AI live shopping solution. Our patent-pending generative AI technology gives customers continuous, on-demand in-video chat capabilities. Even after the live stream ends, shoppers can still ask questions about the products and services featured on it, and Firework’s proprietary AI engine responds based on user input, video content, and other relevant metadata. to provide accurate real-time response. The new AI engine utilizes Large Language Models (LLM), can understand and respond to a wide range of languages, and can be customized to reflect each brand’s unique voice.
Firework/TFM beta release of the first-ever generative AI live shopping solution
Firework launches beta version of first-to-market tool. long-term partner, fresh market. A specialty grocer pilots an AI-assisted live shopping feature on its flagship website. www.thefreshmarket.comand its shoppable Video Live Commerce (SVLC) at retail media network.
“Our customers want to engage with our brands in real time, both online and in-store. Kevin Miller, Chief Marketing Officer of The Fresh Market. “Firework’s generative AI technology ensures that our customers receive fast, friendly and personalized support whenever they choose to engage with our video commerce content. Another example of how Fresh Market enables us to bring the benefits of in-store shopping to the digital realm.”
One use case is when a customer asks, “What’s the recipe for the salad you’re making in this video?” and the tool provides the ingredients.
This AI product is developed by Firework AI Labs. Firework AI Labs is a dedicated team of core AI and machine learning experts committed to keeping Firework on the cutting edge of artificial intelligence. Firework AI Sales Assistant builds on the team’s past success in enabling AI-driven video commerce, including a suite of automated, AI-enabled content creation and editing tools offered in Firework Creation Studio.
“What sets video commerce apart from other media is the potential for immersive and interactive customer experiences. Rick Chuan, CTO of Firework. “Traditionally, however, a significant portion of that interactivity was lost the moment a livestream ended. Now, our generative AI-powered livestreams allow shoppers to enjoy personalized, real-time interactivity and support regardless of your We can turn it into an on-demand interactive experience.”
About fireworks
Firework is the world’s leading video commerce solution built for brands. Firework leverages shoppable live stream video and powerful monetization capabilities to deliver global reach across digital properties and channels owned and operated by the world’s most dynamic and exciting retailers, consumer brands and publishers. Enables you to build compelling video experiences with Firework enables organizations to speak to digital natives in a language they fully understand, manage their own customer data, and bring new levels of trust and connection to their online video experiences. The company employs over 400 of his professionals in 38 countries, $235 million capital to date. For more information, please visit the following URL: Fireworks.com.
About The Fresh Market
Voted “America’s Best Supermarket” by united states of america Today’s 10 Best Readers’ Choice Awards 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista, and Most Trusted Grocery Retail Brand for Signature and Natural/Organic Foods in the 2022 BrandSpark Most Trusted Awards In the Top 5, The Fresh Market helps guests discover time-saving dining solutions, unique ingredients, and delicious dishes perfect for any occasion. From fresh produce and exceptional meats and seafood to specialty baked goods and thousands of organic options, this specialty food store has something to satisfy every palate. Fresh Market now operates 159 stores in 22 states, inspiring guests to discover new flavors and cook with confidence. For more information, visit www.thefreshmarket.com or follow the company on Facebook. twitterInstagram, Pinterest.
Media contact:
caroline staytile
Scratch Marketing + Firework Media
[email protected]
Fireworks
