Would you let artificial intelligence (AI) plan your next vacation?
Expedia wants to give its customers exactly that opportunity.
In a press release on Tuesday (April 4), the travel website announced the launch of an “in-app travel planning experience” powered by OpenAI’s generative AI tool, ChatGPT.
“Expedia members can now start unlimited conversations in the Expedia app and get recommendations for where to go, stay, how to get around, what to see and do based on chats. ,” the company said in a release. .
Additionally, the service “brings intelligent shopping by automatically saving hotels discussed in conversations to Trips in the app,” Expedia said in a release, allowing customers to plan their vacations. , to help you plan.
Also, Expedia recently added a ChatGPT plugin. This will allow the traveler to start a conversation directly on his ChatGPT site and launch the Expedia plugin to start planning their trip. When the reservation is ready, the customer has instant access to her Expedia.
“Today’s news brings chatGPT-powered conversational travel planning directly into the Expedia app, enabling members to dream about their trips in the app experience,” the company said in a release. “Members have easy access to exclusive travel discounts and benefits.”
Expedia is rolling out this tool (currently in beta) at a time when the world is discussing the threat and potential of AI tools.
Last week, the nonprofit The Center for AI and Digital Policy (CAIDP) called on the Federal Trade Commission (FTC) to investigate OpenAI and stop developing large-scale language models for commercial use. .
“The Federal Trade Commission has declared that the use of AI ‘must be transparent, accountable, impartial, and empirically sound while promoting accountability,'” CAIDP said in the complaint. said in “OpenAI’s product, he GPT-4, does not meet these requirements at all. It’s time for the FTC to act.”
Meanwhile, the chief financial officer told PYMNTS that technology has improved, but many traditional responsibilities have not gone away.
James Ritter, finance chief at automation company ABBYY, told PYMNTS that the role of finance in the enterprise is “evolving.” This is because integrating modern tools enhances skill sets while changing the way employees engage with and activate information.
