Directions North America 2023, April 16-19, invites Microsoft partners with Dynamics 365 and Power Platform to network, learn about product direction, and get the latest on Microsoft’s channel programs and goals. provides a new opportunity to hear As an event focused on SMB, Directions NA Attendees have a reputation for asking Microsoft challenging questions about Microsoft’s business application plans and how they fit into the needs of channel partners.
To learn more about what attendees can expect from Microsoft at Directions NA 2023, MSDW spoke with Monique Hayward, senior director and ecosystem lead for business application marketing at Microsoft. Hayward said she will join her team at Business Applications in 2021, expanding her presence across community events and initiatives. She will be participating in two keynote sessions and her Women in Dynamics luncheon at the event. In an interview, she said her Microsoft is ready to come to Directions NA to discuss new product announcements, ambitious channel goals, and how partners can get involved in her Microsoft’s latest programs and initiatives. Told.
MSDW: What is the message at Directions NA 2023 for partners new to the business application space compared to the message for veterans?
Monique Hayward: We are passionate about programs and opportunities for our Business Application Partners. First, let’s talk about AI and all the major announcements we’ve made recently. Since then, every partner I’ve spoken with has expressed excitement about the growth potential AI can bring to their business. Second, we continue to invest in the Microsoft Cloud Partner Program. We want our partners to focus on components that help them innovate and improve customer support. We also hope that our IP building partners will be inspired by her upcoming ISV updates. But overall, my message is one of our commitments to provide value to our partners and ensure they deliver their solutions to our customers.
Which channel goals and incentives will you highlight?