The biggest Balenciaga moment of 2023 is a seriously Balenciaga-style twist, not even the work of Balenciaga himself. Instead, user-generated AI Balenciaga videos now dominate the market for Balenciaga content, giving the luxury brand an unprecedented opportunity.
It’s an interesting reversal of the 2022 Balenciaga scandal that rocked the world. In both cases, the Balenciaga branding was recontextualized by a third party, but these AI Balenciaga videos are much more harmless.
In late March 2023, AI artist demonflyingfox uploaded a video to his YouTube channel.with title balenciaga harry potterthe clip exploded into virality, eventually garnering millions of views in just a few days.
As with any viral moment, imitators were quick to emerge. There are entire TikTok accounts devoted to collecting these kinds of clips, nearly all of which put famous fictional characters in recognizable Balenciaga statement pieces.
It’s not clear why Balenciaga is exactly at the center of this brand.Demna’s house is, in fairness, one of the most visible fashion brands on the planet, and its quirky runway look is a perfect match for the fashion house. Much more memorable than most of their peers. More appropriate than these AI creators understand.
Balenciaga was an early adopter of digital technology, creating a video game to showcase its Fall/Winter 2021 collection, fortnite With a bare tender to stand out among young people.
Balenciaga is also behind some of the industry’s most glamorous advertising images, deliberately framing clothes already out there with quirky images that are shareable.
If Balenciaga wasn’t presently defending himself when he returned to the mainstream amid the lingering scandal’s fallout, one wonders if Balenciaga’s entire AI meme trend is some kind of subliminal marketing campaign. there is.
Anyway, these Balenciaga meme videos are generated with AI software like Midjourney, so they’re super easy to make for tech-savvy creators (demonflyingfox provides a tutorial on Patreon), so the last few weeks is truly in excess.And they’re still coming: demonflyingfox’s breaking bad Balenciaga’s video is currently trending on Twitter timelines.
Needless to say, none of us endorse AI’s usefulness in influencing potential jobs. No one should lose their job to robots.That being said, no one should have design disrespect Harry potter A character in a fake Balenciaga costume, so in this case a victimless crime.
So let’s take a look at any videos that go from bad to good and border on Balenciaga’s authenticity.
family guy
It’s funny to hear Peter Griffin voiced by someone in a Balenciaga puffer coat and jeans, but unfortunately this is a complete misfire, converting a 2D cartoon character into an AI-generated 3D design. indicates a problem when Stewie Griffin is particularly terrifying.
Furthermore, the Shimpon clan has already signed on as a model for Balenciaga, so I think they are good at Balenciaga comics.
Star Wars
Star Wars A character dressed in Balenciaga makes a lot of sense, but the concept is once again let down by the difficulty of wrestling with AI software to generate recognizable faces. is not well-served. Haute Couture Mace in her gown Her Windu works, but Queen Amidala looks borderline unchanged.
crypto scammer
Solid ideas not only could have been done, they were done. Logan Paul is basically just as expressive IRL, but aside from the unfortunate lip-flap issue, his placid face and empty eyes detract from the whole experience a bit.
Lord of the Ring
Again, there are some concerns about recognizability and pushing the concept far enough, but Gollum could be a real Balenciaga model. Doesn’t it look nice?
breaking bad
Juiced Walter alone makes this a win.
Harry potter
Anything other than the original? demonflyingfox is a master of this craft, achieving a level of sharpness, sharpness and movement that most other creators can barely touch.
It’s always hard to create 1:1 faces with these AI tools, but it gets the job done. Especially with the constant demand for more dispatches from the wizarding world, it’s no wonder Balenciaga’s video for Harry Potter launched 1,000 clones of him.
