Sacramento, CA – Bigfoot's social media video with his best California accents offering a guided tour of Folsom, CA has gone viral.
The video created by AI was the idea of city communications officer Chris Shepherd.
“[We] Putting this video together, promote Folsom and everything we have here, for more tourism, and Shepherd said. It was fun. ”
Sheppard said it's the first time a city has created a video like this, and after finding some quirks overall, it doesn't take long to create one using Google's AI video program Veo.
The cost is usually around $20, but Sheppard said he was able to do it at no extra charge through a subscription to Google's AI chatbot.
The city of Folsom, like many cities in the state, had to immerse itself in reserves to plug in the fiscal deficit of around $3 million this fiscal year.
“Like most local governments here, we operate on a very tight budget,” Shepherd said. “And that's what AI is incredible. You can actually do these videos with Hollywood production values at your own pace.”
A recent report from the Interactive Advertising Bureau found that 86% of advertisers plan to use or use AI to create video ads.
Small and medium-sized brands are leading the shift thanks to affordability and scalability.
Sheppard said reception and interaction with the video exceeded their expectations.
“With all the networks combined, the view has been in millions of vision, and weeks have passed. “So it's pretty amazing and great for the city of Folsom.”
Joan Macsegian, who co-owns a more specialized olive oil and balsamic vinegar shop in the city's historic districts, said hot weather can be challenging for businesses.
“When it's very hot, it can be difficult,” Masegian said. “So you might need to find a way to take people around.”
And she said tourism dollars can support and support the city's efforts to think outside the box when attracting external sources for businesses.
“It's a fresh transport to us and it helps in that those people can buy on our website,” Masegian said. “So we love it. It helps us grow.”
Sheppard said AI video is a great tool in the right situation and will use it in the future.
“Whether it's tourism or marketing another city program or not, if that's right, we'll definitely use it again,” Shepherd said.
A bet on new technology that Sheppard said he hopes to continue to induce further engagement.
