This week saw the release of our annual The Martech Landscape. This includes what he called 14,106 “tools”, an increase of about 3,000 from last year.
Be sure to read Kim Davis' excellent analysis of what that means and what it doesn't mean.
A closer look at the nearly 3,000 new tools emphasizes that point. More than 77% are genAI-based, and more than half of them are related to content creation. I'd like to shake my head and say that we're not seeing thousands of newly developed, independent, large-scale language models here. What we're seeing is a number of specialized apps that incorporate ChatGPT or something similar into their solutions and serve specific, narrow purposes.
kim davis
Well, here are this week's AI-powered martech releases and news.
- Wix.com AI Portfolio Creator allows users to create and showcase professional portfolios online. Using his in-house AI image clustering technology and the latest AI models, users can professionally view their media online by typing just a few words. Users select the type of portfolio they want to create and upload the work they want to showcase. Once selections are made and images are uploaded, AI Creator generates project options with clustered images, suggested titles and descriptions, and displays customizable layout options.
- freepicMagnific, a design platform with audiovisual resources and generative AI tools, has acquired Magnific, an AI image upscaler, enhancer, and transformer tool.
- GNANI.AI's Our conversational AI platform, Voice-First SLM (Small Language Models), is trained on millions of hours of proprietary audio datasets and billions of conversations in Indian languages, including widely popular dialects across the country. , capturing the rich diversity of accents and linguistic nuances.
- Sane Sanity Create is an AI-assisted writing solution designed for content teams. He brings together large language models, rich contextual data from existing assets, and real-time collaboration capabilities into one workspace.
- Yellow.ai Orchestrator LLM is a chatbot agent that engages in personalized, contextual conversations to determine the best next steps.
- typefaceTypeface Arc is an adaptive AI storyboard that learns your brand and suggests marketing and HR campaigns (without prompting). Generate all relevant branded content, from emails and blogs to social media posts, SMS messages, and more. Learn and adapt from performance data and real-time feedback.
- of sprinkler Sprinklr Surveys are AI-powered surveys that integrate unsolicited feedback sources to help you derive actionable and complete insights. It also features an AI-assisted survey builder, AI-powered conversational surveys, and the ability to analyze survey results.
- SAAS local's new website video engagement tool uses an AI chatbot to enhance visitor engagement. It allows users to record video greetings, notify customers of special offers, and respond to visitor inquiries in real-time.
About the author
Constantine von Hoffman is editor-in-chief of MarTech. A veteran journalist, Mr. Conn has covered business, finance, marketing and technology for CBSNews.com, Brandweek, and CMO, Inc. He is the city editor of the Boston Herald, he serves as a producer for NPR News, and he also contributes to his Business Review of Boston's Harvard. Magazine, Sierra, and many other publications. He is also a professional stand-up comedian, speaking at anime and gaming conventions about everything from My Neighbor Totoro to the history of dice and board games, and is known for his work on the realist novel John Henry the Revelator. Also an author. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
