“Fedha” appeared on the Kuwait News website’s Twitter account on Saturday as an image of a woman wearing a black jacket and white t-shirt with revealing light-colored hair.
“I’m Feda, the first Kuwaiti presenter to cover artificial intelligence for Kuwait News. What news do you like? Let me know what you think,” she said in classical Arabic.
This site is affiliated with The Kuwait Times, founded in 1961 as the first English-language daily newspaper in the Gulf region.
Abdullah Boftain, deputy editor-in-chief of both media outlets, said the move tests AI’s potential to deliver “new and innovative content.”
In the future, Fedha may adopt a Kuwaiti accent and post breaking news on the site’s Twitter account, which has 1.2 million followers, he said.
“Fedha is an old Kuwaiti name for the metal silver. Robots always imagine silver and metal colors, so we combined the two,” says Boftain.
According to Bokhtein, the presenter’s blonde hair and light-colored eyes reflect Kuwait, an oil-rich country, and the diverse population of foreigners.
“Fedha represents everyone,” he said.
Her first 13-second video generated a massive reaction on social media, including journalists.
The rapid global adoption of AI has promised benefits such as healthcare and reduction of routine tasks, but it also has implications for the spread of misinformation, threats to certain jobs, and the arts. There are also concerns about threats to the integrity of the data.
Kuwait ranked 158th out of 180 countries and territories in Reporters Without Borders (RSF)’s 2022 Press Freedom Index.
