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Adobe today announced that it will integrate generative AI tools into its video editing software Premiere Pro. The move comes amid growing interest in AI-powered video editing and aims to position Adobe at the forefront of this innovation.
This year, Premiere Pro is adding AI capabilities powered by Adobe's proprietary Firefly model. These features include generating missing scene elements and removing distracting elements without manual editing. It's similar to Google Photos' Magic Editor, but for videos. This will soon be free for everyone.
But Adobe goes one step further. They are developing ways to allow users to leverage third-party AI tools from companies like OpenAI directly within Premiere Pro.
“Neither our industry-leading AI ethics approach nor our commitment to human bias will go away. We’re really excited to explore a world of even more options through third-party models. doing.”
Deepa Subramaniam, vice president of product marketing for creative professional apps at Adobe.
It comes with another product Adobe has revealed: Acrobat AI Assistant for digital documents. This AI-powered generation tool is integrated into his Acrobat Reader and Acrobat workflows, making it easier for users to extract insights, format content, and share information from any type of digital document. .
Premiere Pro clearly indicates when third-party AI is used within a project, ensuring transparency for both creators and viewers. Revenue sharing between Adobe and third-party developers for these integrated AI tools has not been determined.
Click here for details.
Devesh Beri
I love creating informative and useful content, pursuing my passion for motorsport and music, going on road trips, maintaining a healthy lifestyle, and spending time with my cat Taco. It's what motivates me.
