Pearson extends research preparation for AI-powered video learning tools to support students around the world – Edtech Innovation Hub

AI Video & Visuals


Now available to students around the world, Study Prep offers AI-enhanced video learning experiences with the aim of bringing together human expertise and AI.

Released in the first half of 2025, Study Prep currently offers support for science, mathematics and psychology and is expected to be added soon.

“In today's increasingly AI-driven world, students need learning tools that not only help them master the content of their courses, but also allow them to learn better, think more deeply and prepare for the future,” explains Ebrahim Matthews, Senior Vice President of Pearson International Higher Education.

“By expanding our learning preparation globally, we will ensure that students have access to quality educational support whenever they need it, regardless of geography or time zone.”

Study Prep offers AI tutors that can help you get your learning into a foothold with personalized learning plans and step-by-step guidance. Embedded AI chatbots are provided along with video content, allowing students to ask questions about specific topics.

Pearson shows that the use of generative AI is supported by learning science, examined by subject experts, and presented concrete results for students such as more active and engaged research.

Development will soon continue as Pearson and Hcltech unveil a new partnership on AI-powered workforce and learning tools. The multi-year contract will focus on joint development education and skills platforms to address the global workforce gap in an AI-driven economy.



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