Xai, an artificial intelligence company founded by Elon Musk, recently deployed Grok Imagine, a new multimodal tool that allows users to turn text or images into animated video clips with audio. Starting August 6, 2025, this feature will be available to SuperGrok and Premium+ subscribers on X (formerly Twitter) by entering beta tests in the iOS app.
Grok Imagine supports video generation for up to 15-2 seconds and includes four stylistic options: custom, ordinary, fun, spicy. In particular, the “spicy” mode allows users to generate NSFW content such as risque and semi-newed visuals, although blurry moderation is applied.
Last month, the company introduced an anime-inspired AI companion to a sexual atmosphere. Musk has always pitched Grok as an “unfiltered” option to replace other chatbots. The image generator seems to follow the same path, for better or worse.
However, the introduction has been widely debated, especially about the possibility of misuse of tools that allow for deepfakes in real people, showing that even mild prompts in “spicy” mode produced a near-nude Taylor Swift-style video, which was raised with a legal red flag.
The “spicy mode” feature was first revealed after Xai employee Mati Roy posted about it on X (formerly Twitter). The post has since been deleted, but the feature is realistic and controversial.
Critics, including advocacy groups such as the National Center for Sexual Exploitation, reportedly claim that allowing such content would put the sexualization of nonconsensus, misuse of portraits and create deep seas at risk.
